Behind all metaphors, Fujifilm X-H1 is getting the least of love, attention and publicity among the rest of the models from the Fujifilm range of mirrorless digital cameras. In addition, it is not so easy to explain why. Let me try to understand what could be behind the decision to buy (or refuse considering) a Fujifilm X-H1 as the camera to have in your photo bag.
In almost every article I have wrote on my website, in the Blog section, regarding Fujifilm gear, I talk about the synergy between beauty and functionality. This is one of the strongest selling point for Fujifilm cameras. Apart from the Fujifilm’s performance required for our photographic needs, (for both pros and enthusiasts), they do provide something that most Fujifilm users, conscious, or unconscious are attracted to: beautiful, coherent design.